JOHNNY OTTO
Brand Design · Creative Direction · Los Angeles
Ideas people can feel.
Johnny Otto I build visual systems that connect strategy, culture and story—from global campaigns and packaging to digital and physical experiences.
Gatorade
Every Drop Counts
Sweat becomes a universal language of effort—a performance topography connecting athletes, products and markets through one adaptable visual system.
Doritos
Break the Same
The iconic triangle cuts through routine and reveals something louder—turning one unmistakable brand asset into a flexible global platform for music, food, gaming and culture.
Lay’s
Pass the Joy
A simple hand-to-hand gesture travels across tables, generations and cultures, while the Lay’s sun becomes a warm connection device linking every story.
LEGO
Build What’s Missing
Everyday spaces become invitations to imagine, with physical LEGO constructions completing what the world leaves unfinished—a flexible platform for creativity, community and play.
Sony
Feel Beyond the Frame
Image, sound and play connect through a restrained spectral light language, positioning Sony technology as the bridge between precision engineering and human emotion.
Nike
Stay Unfinished
The strongest athletes never see themselves as complete. Raw training photography, coaching marks and visible corrections turn continual progress into the campaign language.
Ray-Ban
Own Your Perspective
An individual point of view. An unmistakable frame. Sunlit portraits, iconic eyewear and a bold red visual language connect product, packaging and public space.
